Bank Alfalah, in collaboration with The Dawood Foundation’s MagnifiScience Centre, has launched “Money Matters,” an interactive financial literacy exhibit designed to equip Pakistan’s youth with essential money management skills. The launch coincides with Pakistan’s 78th Independence Day celebrations, reflecting a shared vision of empowering the next generation through education.
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Located within the Mathematics zone of the MagnifiScience Centre, “Money Matters” transforms financial education into an engaging, hands-on experience. Visitors can explore gamified modules on budgeting, saving, spending, and investing. Highlights include an arcade-style ATM, a historical timeline from barter to digital currencies, and immersive activities that simplify complex financial concepts for young learners.
Atif Bajwa, President and CEO of Bank Alfalah, stated, “We aim to make financial literacy second nature for the next generation by offering young minds an immersive experience that empowers smarter decision-making.” Sabrina Dawood, Vice Chair of The Dawood Foundation, noted that the initiative encourages curiosity and practical understanding of money from an early age.
The exhibit aligns with the State Bank of Pakistan’s financial inclusion goals and supports the UN Sustainable Development Goals on education and partnerships. As a permanent, free-to-access feature, “Money Matters” stands as a long-term investment in building financially confident and informed citizens of Pakistan.
