In a strategic move to broaden Shariah-compliant finance options, Faysal Bank Limited and EFU Life Assurance Ltd (Window Takaful Operator) have entered into a partnership to launch a new suite of innovative Takaful products tailored for Pakistani customers.
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The collaboration was formalised at the EFU Life House in Karachi, where senior leadership from both institutions reflected on the significance of this alliance. “The EFU Takaful Zenith Plan goes beyond traditional offering by introducing highest allocation and protection benefit along with lifestyle benefits,” said Ahmed Anwar Hemani, Head Retail Products & Wealth Management at Faysal Bank.
Muhammad Ali Ahmed, MD & CEO of EFU Life, added: “With the WIN FitCover Plan we adopt a wellness-and-lifestyle-first approach — rewarding customers for maintaining good health and promoting holistic wellbeing.”
The Zenith Plan targets customers who wish to build long-term wealth within a Shariah-framework while ensuring early protection, whereas the FitCover Plan caters to younger, health-focused segments by combining protection cover with lifestyle rewards. By combining Faysal Bank’s wide branch network and digital reach with EFU Life’s expertise in Takaful product innovation, the joint initiative aims to deliver inclusive, customer-centric protection and investment solutions at scale.
This launch marks a key milestone in Faysal Bank’s ambition to expand its Islamic finance offerings, deepening its bancassurance reach throughout Pakistan, while EFU Life leverages the partnership to scale its Window Takaful operations and tap underserved market segments. With product rollout scheduled in Q4 2025 via Faysal Bank branches and digital channels, the partnership sets a new benchmark for modern, ethical financial solutions that integrate protection, investment and wellbeing under one roof.
