Daraz Pakistan, the country’s leading e-commerce marketplace, has officially launched its much-anticipated 12.12 Grand Year-End Sale, offering shoppers across Pakistan one last major opportunity to enjoy massive discounts and exciting rewards before the year concludes. The year-end shopping campaign began at 8 PM on December 11, 2025, and will run through December 18, featuring a wide range of deals, interactive games, and partner offers designed to make online shopping even more rewarding.
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The 12.12 sale is powered by an extensive network of banking and digital payment partners, giving customers access to extra savings of up to 40 percent off when they use their preferred payment channels. Leading financial institutions such as MCB, Meezan Bank, AlBaraka Bank, and Soneri Bank are offering special discounts and flexible instalment plans on selected cards, providing added value and convenience for online purchases. Digital wallets including Easypaisa, JazzCash, and UPaisa are also participating, with users benefiting from instant discounts, cashback rewards, and special promotions during selected time slots.
To make the 12.12 sale a one-stop event, Daraz has lined up an impressive array of brand partners across key shopping categories. Shoppers will find attractive offers from top names such as Jenpharm, Philips, Remington, Servis, Zellbury, L’Oréal, Lipton, Haier, Sereno Life, and Molty Home, spanning electronics, fashion, beauty, home appliances and lifestyle products. Shoppers can also enjoy deep discounts during Brand Rush Hours, with flat 30 percent or more off on popular items.
The 12.12 campaign also introduces engaging features like the One Rupee Game and Shop & Win, giving users the chance to win prizes worth up to PKR 1 million as they shop on the Daraz app. These interactive elements add excitement and anticipation to the digital shopping experience, rewarding customers with surprise prizes and lucky draws tied to their purchases.
Ehsan Saya, Managing Director of Daraz Pakistan, said: “12.12 is our way of turning the end of the year into a nationwide celebration for our customers and partners. We have an incredible line up of trusted brands and hardworking sellers coming together to create a week of exciting prices, fresh assortments and surprise moments. It is a celebration of value and choice that gives everyone one last big reason to get excited before the year ends.” Saya added that Daraz remains focused on building trust and convenience in online shopping through strong brand assortments, reliable delivery, and secure digital payment options.
As Pakistan’s e-commerce marketplace closes out its annual calendar with the 12.12 Grand Year-End Sale — following its huge 11.11 mega sale earlier in the year — customers are encouraged to explore deals on the Daraz app and website, add favourite products to cart early, and activate their preferred bank cards and digital wallets to maximize savings and rewards throughout the festive shopping event.
