Bank Alfalah, one of Pakistan’s leading commercial banks, has introduced AlfaMall on WhatsApp, enabling customers to browse, select, and purchase products directly within the messaging platform. This WhatsApp-based e-commerce solution caters to the growing demand for mobile-first, hassle-free transactions, marking a step forward in digital banking and online shopping in Pakistan.
A New Way to Shop Online
With this launch, customers can now:
- Browse Products with WhatsApp Catalogue: AlfaMall’s WhatsApp Catalogue organizes products in an easy-to-navigate format, allowing users to explore various items within the chat.
- Receive Personalized Offers through WhatsApp Broadcasting: Users can subscribe to receive exclusive promotions, latest deals, and new arrivals tailored to their preferences.
- Make Seamless Purchases Without Switching Apps: Users can add products to their cart and complete transactions within WhatsApp, eliminating the need to visit multiple websites or apps.
The integration of AlfaMall on WhatsApp introduces a more interactive way to shop, enabling users to instantly explore exclusive deals and place orders without switching between platforms. By messaging on the bank’s WhatsApp platform, users can access a product catalog, explore categories, and select their favorite items—all within a familiar interface.
The checkout process is simple, with secure payment options such as debit/credit cards and AlfaMall Instalment Plans. Once a purchase is made, order confirmations and delivery tracking updates are sent via WhatsApp, ensuring a smooth and convenient shopping experience.
Muhammad Yahya Khan, Chief Digital Officer at Bank Alfalah, stated, “At Bank Alfalah, we continuously innovate to enhance digital experiences for our users. The launch of AlfaMall on WhatsApp is a step towards redefining e-commerce accessibility, making online shopping more direct and interactive. By integrating AlfaMall on WhatsApp with a structured product catalog and seamless transaction process, we are simplifying the shopping journey and bridging the gap between digital banking, e-commerce, and messaging platforms. With features like Buy Now Pay Later (BNPL) available on any issued credit card in Pakistan, customers can conveniently purchase items on easy instalments from AlfaMall on WhatsApp. This initiative is not just about convenience—it’s about providing an intuitive, engaging, and cost-effective shopping experience that meets the evolving needs of today’s digital-first users.”
With AlfaMall now available on WhatsApp, online shopping has been made easier by minimizing the steps required to complete a purchase. Given WhatsApp’s widespread usage across Pakistan, this feature provides users with a convenient and accessible shopping solution through a messaging app.
