Pakistani fintech Neem has partnered with EFU Life to roll out a suite of digital financial services aimed at transforming how insurance payments are made, managed, and accessed. At the center of this collaboration is Neem’s new ‘Payment Button’, enabling EFU Life policyholders to pay premiums digitally via cards, wallets, and bank transfers.
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The embedded payment system automatically matches transactions to policy numbers, reducing manual errors and significantly accelerating reconciliation processes. “The integration of Neem’s payment platform has helped us reimagine how premiums are collected—making the process faster, more secure, and customer-friendly,” said Azeem Pirani, COO at EFU Life. “By digitizing this critical touchpoint, we’re improving efficiency for our teams and convenience for our policyholders, while laying the foundation for a more inclusive insurance experience.”
Neem is also helping EFU Life build a white-labeled wallet, giving customers the ability to store and top up funds through multiple channels. These funds can be used for premium payments, policy purchases, and claim disbursements—bringing flexibility and speed to the insurance experience.
Additionally, EFU Life’s products will soon be integrated into Neem Paymenow, a Shariah-compliant earned wage access platform. This move will allow employees to access and pay for Islamic insurance products directly from their salary interface.
Speaking to Business Recorder, Neem co-founder Nadeem Shaikh said, “Insurance stood out as a critical sector where both access and digital payments infrastructure are limited. It’s also a key pillar of financial well-being, yet remains largely underpenetrated.”
He added, “By entering this space, we saw a clear opportunity to simplify access to insurance and digitise the entire value chain through embedded payments and wallet infrastructure.”
Neem’s broader vision includes embedding financial services across high-impact sectors such as healthcare, agriculture, logistics, mobility, retail, and education. “Going forward, we’ll deepen our presence in these verticals through strategic partnerships and tailored financial solutions,” Shaikh noted.
