Chery Automobiles, China’s top vehicle exporter, has entered into a strategic partnership with Master Group of Industries to launch a new lineup of Electric Vehicles (EVs) and Plug-in Hybrid Electric Vehicles (PHEVs) in Pakistan. The collaboration marks a significant step in Chery’s renewed commitment to the Pakistani market and is expected to accelerate the country’s transition toward greener and more sustainable transportation.
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This partnership will introduce Chery’s cutting-edge Super Plug-in Hybrid and New Energy Vehicles (NEVs) to Pakistan, as the company realigns its local strategy following its previous collaboration with Gandhara Automobiles Limited. Master Group, which recently brought Deepal EVs to Pakistan, is now expanding its footprint in the clean mobility space through this second high-profile automotive alliance.
Earlier reports had pointed toward a potential collaboration between Chery and NextGen Auto, a subsidiary of Nishat Group, to launch advanced hybrid and electric SUVs like the Omoda E5 and Jaecoo J7 PHEV. Recent developments now confirm that Hyundai Nishat has separately entered into a strategic agreement with Omoda and Jaecoo—two distinct brands under Chery International, a division of Chery Holding.
Under this arrangement, Hyundai Nishat will introduce models like the Omoda E5 and Jaecoo J7 to the Pakistani market without directly using Chery’s branding or product lines, creating a dual-pronged approach to brand entry and expansion in Pakistan’s evolving EV sector.
The direct partnership between Chery and Master Group signifies a focused expansion strategy aimed at introducing the latest generation of intelligent, sustainable mobility solutions to Pakistani consumers. It also sets the stage for heightened competition in the electric and hybrid vehicle segment, benefiting consumers with more options in the affordable, environmentally friendly mobility space.
Further details regarding specific models, launch timelines, and pricing are expected to be announced in the coming months as both partners gear up for a dynamic market entry.
