In a transformative move that reshapes Pakistan’s digital commerce landscape, Bazaar Technologies has acquired Keenu, a leading home‑grown payments company, to build the country’s first fully integrated commerce‑fintech ecosystem. This milestone marks a significant leap forward for both B2B merchants and everyday consumers across the nation.
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Until now, Pakistani e-commerce players have relied on third‑party providers for payments. With Keenu now embedded into its tech stack, Bazaar is setting a new standard by combining retail, logistics, and payments into a unified, seamless experience. The company expects the integrated platform to simplify the digital customer journey—from browsing and purchasing to payment and fulfillment—all in one ecosystem.
Saad Jangda, co-founder of Bazaar, stated, “This is more than an acquisition — it’s a strategic alignment that redefines what it means to serve households and businesses in Pakistan. We’ve built Bazaar to be the most trusted commerce partner in the country. Now, with Keenu’s payment infrastructure becoming part of our stack, we’re creating the country’s first truly integrated commerce-fintech platform — designed to simplify, unify, and empower our customers across the country.”
Bazaar, founded in 2020, has rapidly expanded its B2B e‑commerce and logistics operations to serve markets in 10 major cities. Keenu, established in 2013, runs a vast point‑of‑sale terminal network across more than 150 cities and processes over $1 billion in annual transactions as a regulated electronic money institution. This acquisition reflects the maturation of Pakistan’s tech ecosystem and follows regulatory approval from the State Bank of Pakistan.
Saad Niazi, CEO of Keenu, added, “By joining forces with Bazaar, we’re not only expanding our reach — we’re accelerating the movement toward a cashless, digital and connected Pakistan. Our strengths are complementary, our visions aligned, and our commitment to impact stronger than ever.”
The integration comes at a time of surging digital adoption in Pakistan, fueled by over 190 million mobile connections, rising smartphone use, and a digitally native youth demographic. By combining fintech and commerce, Bazaar is positioned to unlock new efficiencies, drive deeper financial inclusion, and support millions of new users in transitioning to digital payments—all within a unified platform.
