Big Bird Foods Limited (PSX: BBFL), a leading name in Pakistan’s poultry and processed food sector, has entered into a strategic partnership with Alibaba Group—one of the world’s largest e-commerce and technology conglomerates—to expand its global footprint through Alibaba’s B2B platforms.
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In an official filing to the Pakistan Stock Exchange, BBFL confirmed that the agreement enables the company to export its poultry and value-added food products directly to verified international buyers across more than 190 countries via platforms such as Alibaba.com.
This development marks a significant milestone in BBFL’s international growth strategy and paves the way for access to the global poultry meat market—currently valued at over USD 350 billion annually. With demand for affordable protein on the rise worldwide, the company is well-positioned to capture new opportunities in expanding export markets.
Through this partnership, BBFL will leverage Alibaba’s global buyer network, participate in online trade fairs, and gain access to enhanced logistics services for cross-border transactions. Additionally, the collaboration will provide valuable market intelligence and trend analytics, helping BBFL tailor its offerings to meet evolving global demands.
The agreement reflects BBFL’s continued commitment to innovation, quality, and global competitiveness. It also signals growing international confidence in Pakistani agri-food exports, especially in high-potential categories such as processed poultry.
As BBFL prepares to scale internationally, this partnership is set to play a transformative role in connecting Pakistani poultry with global tables—boosting exports, creating jobs, and contributing to the country’s economic development.
