Chairman PEMRA Muhammad Saleem, DG Licensing Wakeel Khan, DG Legal Tahir Farooq Tarar, DG & PSP to Chairman Tamseel Hayder, and Director Licensing A. R. Amini met with MD Boltlike Solutions Faisal Paracha and Director Boltlike Mansur Sayyed for the license award ceremony.
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Brillanz Group, a global venture-building powerhouse, has announced the launch of Boltlike Solutions Private Limited—a revolutionary venture aimed at transforming Television Audience Measurement (TAM) in Pakistan.
Boltlike officially enters the TAM market after being awarded a license by PEMRA, following a competitive bidding process. The license was formally presented by PEMRA Chairman Muhammad Saleem at the authority’s head office in Islamabad. This new Brillanz venture aims to bring a paradigm shift in audience measurement by delivering unprecedented accuracy and transparency through state-of-the-art technology. Using advanced equipment and a modern data infrastructure, Boltlike will provide the media industry with granular, real-time insights that support smarter decision-making across the media value chain.
Brillanz Group’s Legacy of Innovation
Brillanz Group, headquartered in the UK, is known for reshaping industries through innovation in telecom, energy, and data analytics. Now entering the media sector, Brillanz brings its legacy of advanced technology and strategic foresight to Pakistan’s media industry. Faisal Paracha, a seasoned media veteran, has been appointed as Managing Director of Boltlike Solutions. Bilal Qureshi, Co-Founder and Group CEO of Brillanz, will serve as Chairman of Boltlike Solutions.
“At Brillanz, we have consistently challenged the status quo—whether redefining the telecom landscape, pioneering energy storage solutions, or creating groundbreaking analytics platforms. Now, with Boltlike Solutions, we’re rethinking how media insights are generated—making them faster, fairer, and future-ready,” said Bilal Qureshi.
“We thank PEMRA for the opportunity to bring forward modern, tech-driven TAM equipment and software that will deliver clean and transparent data analytics at a granular level. This paradigm shift will benefit all stakeholders and support informed, timely decision-making in the sector,” added Faisal Paracha at the PEMRA ceremony.
Boltlike Solutions — Raising the Bar for TAM in Pakistan
Boltlike Solutions is rethinking audience measurement through proven, future-ready technology. Its People Meter devices use high-precision MEMS with isolated audio capture, ensuring best-in-class reliability even in noisy households. Real-time audio signature generation captures audience behavior as it happens. The modular hardware design allows future upgrades, such as sentiment analysis and second-screen tracking.
The back-end is built for unified measurement across linear and digital media, delivering granular, cross-platform audience insights. The entire system—from firmware to analytics—is tamper-proof, auditable, and aligned with international data privacy standards.
Combined with a fresh national establishment survey, Boltlike Solutions aims not just to keep pace with global TAM evolution but to lead it—offering transparency, rapid innovation, and flexible, customized technology for Pakistan’s media future.
