Pakistan’s leading ride-hailing platform, inDrive, has announced the appointment of renowned fast bowler Naseem Shah as its official brand ambassador. The collaboration is part of inDrive’s ongoing campaign, “Rides Aise, Jese Aap Chahein,” and brings together the platform’s mission of empowerment with the story of one of the country’s most inspirational athletes.
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inDrive is reshaping the ride-hailing experience in Pakistan through its distinctive “Offer Your Fare” feature. This unique model allows users to propose their own fare and connect with drivers willing to accept the offer, making rides more transparent, flexible, and user-driven. With options including Bike, Rickshaw, and Car, the platform emphasizes choice, freedom, and fairness.
“We are thrilled to welcome Naseem Shah to the inDrive family,” said Muhammad Awais Saeed, Country Lead Pakistan at inDrive. “His energy, resilience, and relatability resonate with millions across the country. He symbolizes the very values we champion—fairness, freedom of choice, and putting power back in the hands of the people.”
Naseem Shah also shared his enthusiasm for the partnership: “I’m proud to represent a brand like inDrive that genuinely cares about fairness—not just in how people travel, but in how they live. inDrive is not just a ride-hailing app; it’s a movement that supports communities, encourages dialogue, and believes in uplifting people. I’m especially inspired by their CSR efforts across education, youth engagement, and supporting underserved groups in Pakistan.”
Hassan Zaman, South Asia Marketing Manager at inDrive, added: “At inDrive, our mission is to challenge injustice and create opportunities for people to take charge of their choices. With Naseem on board, we’re excited to strengthen our presence in Pakistan and connect even deeper with our community.”
The partnership reflects more than just a marketing initiative—it represents a shared commitment to social impact. inDrive is actively expanding its footprint in community development through various projects such as youth development programs, digital literacy initiatives, and collaborations with local NGOs to create lasting change across Pakistan’s urban and semi-urban areas.
Earlier this year during Ramadan, inDrive launched its impactful “Ride to Donate Pakistan” campaign, which aims to build modern sports facilities in schools across Karachi, Lahore, and Islamabad/Rawalpindi. This initiative underscores the company’s broader support for sports development and community upliftment.
As inDrive and Naseem Shah team up, the focus remains clear: enabling mobility that empowers people, fuels fairness, and drives meaningful progress in society.
