In a major move to redefine integrated marketing, leading public relations firm Latitude CRS has entered into a strategic partnership with digital creative agency Nutcracker Marketing Solutions. The collaboration combines the strengths of both firms to deliver comprehensive, end-to-end communication solutions for brands across Pakistan.
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This alliance brings together core services such as public relations, digital and social media strategy, content creation, design, performance marketing, and lobbying—offering clients a single-window solution for all branding and communications needs.
The partnership is designed to meet growing demand from businesses seeking unified storytelling, engagement, and data-driven results. With Latitude CRS’s deep roots in corporate communications and advocacy, and Nutcracker’s expertise in digital creativity and performance strategy, the joint offering aims to deliver campaigns that are both compelling and measurable.
“This partnership with Nutcracker allows us to deliver truly integrated communications — from public relations and advocacy to performance-driven digital strategies. Together, we’re creating a unique offering in the market that’s both strategic and creative, rooted in insight, and built for impact,” said Omar Jamil, CEO of Latitude CRS.
Mehreen Abid Mir, Director of Operations at Nutcracker, added, “We’re thrilled to collaborate with Latitude CRS. This synergy allows us to offer clients a seamless blend of storytelling and strategy, all the way from the first creative spark to high-performance marketing results. It’s a win-win for brands looking to scale authentically and effectively.”
The combined service offering is already being implemented for select clients and is expected to expand rapidly across industries, including tech, fashion, FMCG, and real estate. As the communications landscape becomes increasingly complex, this partnership is positioned to help brands cut through the noise with cohesive, high-impact campaigns.
