Telenor Pakistan has announced a strategic content partnership with celebrated cricketer Ahmad Shahzad, signaling a bold move to engage Pakistan’s youth through passion-driven digital experiences centered around cricket—one of the country’s most powerful unifiers.
The collaboration was formalized during a signing ceremony at Telenor Pakistan’s headquarters, 345, in Islamabad. The event was attended by Ahsan Maykan, Chief Marketing Officer at Telenor Pakistan, Yasir Yasin, Director Marketing, along with senior executives and Ahmad Shahzad himself.
Commenting on the collaboration, Yasir Yasin, Director Marketing at Telenor Pakistan, said:
“Cricket is a powerful passion point in Pakistan, and we’re excited to team up with Ahmad Shahzad to turn that passion into meaningful digital experiences. This partnership reflects our commitment to forging deeper connections with the youth and signals the start of an exciting journey ahead.”
At the center of this partnership is The Ahmad Shahzad Show, now streaming exclusively on the MyTelenor App. Timed with the ongoing high-stakes cricket season, the show delivers exclusive content, behind-the-scenes footage, and candid conversations—bringing fans closer to the game and the personalities they admire.
The initiative goes beyond traditional sponsorship by providing a platform that celebrates cricket, connects with youth, and reflects their aspirations. It highlights Telenor Pakistan’s ongoing commitment to being more than a telecom provider—positioning itself as a digital lifestyle partner that champions youth-led narratives.
As the cricket season electrifies fans across the country, Telenor Pakistan’s alliance with Ahmad Shahzad underscores its mission to create immersive and meaningful content that resonates with the next generation of digital users.
