Service Global Footwear Limited (SGFL) has approved the formation of a joint venture with China’s Golden Star Footwear Group Limited to set up a non-leather footwear manufacturing and export operation in Pakistan. The initiative marks a strategic expansion for SGFL into sustainable and export-oriented footwear production.
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According to company disclosures, SGFL will hold a 51 percent equity stake in the proposed joint venture, while the Chinese partner will own the remaining 49 percent. The new entity will focus on manufacturing and marketing non-leather footwear for both domestic and international markets, catering to rising global demand for environmentally responsible and ethically produced products.
The company has outlined plans for a long-term equity investment of up to Rs 1 billion over a five-year period, subject to shareholder approval in line with regulatory requirements. The investment will support capacity development, technology integration, product innovation, and export readiness.
To facilitate operations, SGFL will lease a 136,816 square-foot land parcel along with a 79,760 square-foot factory facility located on Muridke–Sheikhupura Road in Punjab to the joint venture. The initial lease period will be one year, with terms and future extensions subject to approval by shareholders.
The joint venture aligns with Pakistan’s broader push to diversify its manufacturing base and expand value-added exports. With global markets increasingly shifting towards non-leather footwear due to sustainability and compliance standards, the project is expected to strengthen Pakistan’s export potential while attracting foreign investment.
The move reinforces Service Global Footwear’s position as a leading player in Pakistan’s footwear industry and reflects growing confidence among international partners in the country’s manufacturing capabilities.
