Alibaba.com, the world’s leading B2B e-commerce platform, has announced the global expansion of its flagship pitch competition, CoCreate Pitch, inviting small and medium enterprises (SMEs) — including from Pakistan — to compete for a share of a $1 million prize pool. The high-stakes contest will be held at Alibaba.com’s annual CoCreate event in Las Vegas from September 4–5, 2025.
Read More: Dynea Pakistan to Launch 1.1MW Wind Power Project in Balochistan as Part of Sustainability Push
Open to innovative product-based businesses worldwide, CoCreate Pitch will offer entrepreneurs the chance to win financial support, global exposure, and access to Alibaba.com’s extensive sourcing tools and supply chain network. Two grand champions — one each from Las Vegas and the newly introduced CoCreate Europe event in London (scheduled for November 14, 2025) — will receive awards valued at $200,000 each, split equally between cash and Alibaba.com sourcing credits. Twenty additional winners will receive up to $40,000 apiece on similar terms.
The competition, announced to coincide with World MSME Day on June 27, underscores Alibaba.com’s global commitment to empowering emerging businesses with innovation, mentorship, and digital infrastructure. Pakistani SMEs selected for the program will get the opportunity to pitch live at the Las Vegas event, joining entrepreneurs from around the world in front of a panel of industry leaders and investors.
All finalists will receive free access to Alibaba.com’s AI-powered sourcing tools and global supplier network to fast-track product development and reduce production costs. Submissions will be judged on creativity, feasibility, and market potential.
“Pitching competitions have always been a highlight of CoCreate,” said Kuo Zhang, President of Alibaba.com. “This year, we’re thrilled to open this opportunity to entrepreneurs worldwide.”
Entrepreneurs can apply by posting a 30-second video pitch on Instagram or TikTok using the hashtag #CoCreatePitch and tagging @Alibaba.com_official. Alternatively, submissions can be made through the official website at pitch.alibabacocreate.com.
