Celebrating ten years since its launch in 2015, Daraz Pakistan has reflected on a transformative journey from online shopping being a rare novelty to becoming a cornerstone of everyday life for millions. Entering the market at a time when trust in digital payments was fragile and delivery infrastructure was still budding, Daraz set out with a bold vision: to make shopping accessible, reliable, and inclusive.
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Over the past decade, Daraz has connected urban communities and remote villages alike—delivering products once beyond reach and giving sellers a way to access nationwide audiences. More than 300,000 sellers have grown on the platform. Inclusion has become a defining metric of its impact: women now contribute nearly 39% of revenue. Under Alibaba’s ownership since 2018, Daraz scaled rapidly, adding both local and international brands across electronics, fashion, groceries, and essentials.
Daraz’s strengths lie not just in reach but in innovation. The company introduced AI‑driven product recommendations, personalised search, and retail media platforms so brands can gain visibility. Logistics evolved via Smart Distribution Centers and its own delivery arm—enabling faster, more reliable service across the country. Digital payment behaviors shifted too: while cash‑on‑delivery remained dominant initially, today nearly one in five orders is prepaid.
Affiliate programs have opened doors for creators from smaller cities and underrepresented communities. Over 75% of top affiliates are women. These creators—from Bahawalpur, Sargodha, Hyderabad, Gujranwala, KPK, and Balochistan—earn income regardless of follower count or city, helping broaden who participates in and benefits from e‑commerce.
Daraz’s decade of growth has reshaped Pakistan’s retail landscape. What began as a daring experiment has matured into infrastructure, opportunity, and trust. Moving forward, the marketplace aims to deepen inclusion, empower more small businesses, and continue delivering value—not just transactions—to customers across the nation.
