KARACHI: Dewan Motors has officially launched Pakistan’s first BMW Retail.Next showroom in Karachi, introducing BMW Group’s next-generation retail concept aimed at redefining the premium automotive experience in the country.
Read More: Chinese Energy Giant Hiconics Eyes Pakistan Manufacturing Expansion
The inauguration ceremony was attended by Dewan Muhammad Yousuf Farooqui, Group Chairman of Dewan Motors, and Karim-Christian Haririan, Managing Director of BMW Group Middle East, highlighting the strategic importance of Pakistan within BMW’s regional growth plans.
The newly launched facility brings together BMW, MINI and BMW Motorrad under one integrated, sales-focused retail environment for the first time in Pakistan. Designed around BMW Group’s global “Retail.Next” philosophy, the showroom focuses on delivering a more personalised, digitally integrated and customer-centric experience.
According to company officials, the Retail.Next concept is built around three key pillars — people, purpose and progress — with a strong emphasis on interactive engagement, seamless consultation and modern showroom design. The facility aims to move beyond the traditional dealership model by offering a premium and immersive brand experience.
The launch also reflects Dewan Motors’ continued partnership with BMW Group, which has served as the official importer of BMW vehicles in Pakistan since 2004. The company currently operates across Karachi, Lahore and Islamabad, supporting sales, servicing and customer experience operations nationwide.
The opening comes at a time when Pakistan’s premium automotive segment is evolving rapidly, with growing interest in luxury mobility, electric vehicles and digitally connected driving experiences. BMW Group recently also introduced the all-electric MINI lineup in Pakistan through Dewan Motors, further expanding its premium mobility portfolio in the market.
Industry observers view the launch as a significant milestone for Pakistan’s luxury automotive sector, signalling increasing confidence among global automotive brands in the country’s long-term market potential.
