KARACHI: Dun & Bradstreet (D&B) has received the TRUSTe Responsible AI Certification from TrustArc for the second consecutive year, reaffirming its commitment to the responsible and ethical use of artificial intelligence.
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The certification recognises organisations that demonstrate strong governance, transparency and accountability in the deployment of AI systems. D&B’s continued compliance highlights its adherence to globally recognised standards for data protection and ethical AI practices.
The company stated that responsible AI remains central to its operations, ensuring that its data and analytics solutions are developed and delivered with fairness, privacy and security at the forefront. The certification reflects ongoing efforts to embed trust and integrity into its AI-driven products and services.
By securing the certification for a second year, D&B reinforces its position as a trusted provider of business intelligence solutions, especially as organisations globally place increasing emphasis on ethical AI frameworks and regulatory compliance.
The achievement also highlights the growing importance of responsible AI adoption across industries, as companies increasingly rely on advanced analytics and automation to drive decision-making while maintaining transparency and accountability.
