easypaisa Digital Bank has partnered with Servis Shoes to digitise the payment experience across the retailer’s nationwide store network, enabling customers to make fast, secure and contactless payments using digital payment solutions. The collaboration marks another step towards expanding Pakistan’s cashless retail ecosystem.
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As part of the partnership, easypaisa will deploy Raast-enabled QR payment solutions and Soundbox devices across 300 Servis Shoes outlets nationwide. The initiative will allow customers to complete transactions instantly by scanning QR codes through the easypaisa app and other compatible banking applications.
The collaboration aims to enhance the in-store shopping experience by reducing reliance on cash and physical cards while offering merchants a more efficient and secure payment acceptance system. It also supports the growing adoption of digital payments within Pakistan’s retail sector.
According to easypaisa, the initiative aligns with the Government of Pakistan’s and the State Bank of Pakistan’s vision of promoting a cashless economy and expanding financial inclusion through accessible digital payment infrastructure.
Officials from both organisations said the partnership reflects a shared commitment to accelerating digital transformation by integrating innovative financial technologies into everyday retail transactions. The deployment is expected to improve checkout efficiency while encouraging greater consumer confidence in digital payment methods.
Industry observers believe collaborations between digital banks and leading retail brands will play an important role in increasing merchant acceptance of QR-based payments and driving wider adoption of digital financial services across Pakistan.
