Jazz, Pakistan’s leading digital operator, has announced that its integrated ecosystem—comprising Jazz, JazzCash, and Tamasha—will power the 11th edition of the Pakistan Super League (PSL) through a comprehensive partnership under the JazzWorld umbrella. The collaboration marks one of the most extensive sports partnerships in Pakistan, bringing together connectivity, digital payments, and entertainment streaming for cricket fans across the country.
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Through this partnership, the three Jazz brands will deliver an immersive PSL experience, combining high-speed connectivity for match-day engagement, seamless digital payments for tickets and merchandise, and exclusive streaming content to bring fans closer to the action.
Three Brands, One Ecosystem
| Brand | Role in PSL 11 |
|---|---|
| Jazz | Official connectivity partner, powering network infrastructure for match venues and fan engagement |
| JazzCash | Official digital payments partner, enabling seamless ticketing, merchandise purchases, and stadium transactions |
| Tamasha | Official streaming partner, delivering live matches and exclusive content to cricket fans nationwide |
Jazz: Powering Connectivity
As the official connectivity partner, Jazz will provide high-speed network infrastructure across all PSL match venues, ensuring that fans can stay connected, share moments, and engage with digital experiences throughout the tournament. The partnership leverages Jazz’s extensive 4G network and its preparations for 5G to deliver uninterrupted connectivity.
JazzCash: Enabling Digital Transactions
JazzCash, Pakistan’s leading digital payments platform, will serve as the official digital payments partner for PSL 11. Fans can use JazzCash to purchase match tickets, buy merchandise, and make payments at stadiums, creating a seamless cashless experience. The integration reflects the growing adoption of digital payments across Pakistan’s entertainment and sports sectors.
Tamasha: Streaming the Action
Tamasha, Jazz’s entertainment streaming platform, will serve as the official streaming partner, delivering live matches, highlights, behind-the-scenes content, and exclusive interviews to cricket fans nationwide. With the platform’s growing subscriber base, Tamasha aims to bring the PSL experience to fans wherever they are.
About Jazz
Jazz is Pakistan’s leading digital operator, serving over 70 million customers with a comprehensive range of telecommunications and digital services. As part of the VEON Group, Jazz is committed to empowering Pakistan through innovative connectivity and digital solutions.
About JazzCash
JazzCash is Pakistan’s leading digital payments platform, with over 40 million registered users and a network of more than 200,000 agents across the country. The platform offers a wide range of financial services including payments, transfers, savings, and lending.
About Tamasha
Tamasha is Jazz’s entertainment streaming platform, offering a wide range of content including live sports, dramas, movies, and original productions. The platform has become a key destination for Pakistani audiences seeking premium entertainment.
About Pakistan Super League (PSL)
The Pakistan Super League (PSL) is Pakistan’s premier Twenty20 cricket competition, featuring international and local players competing for franchise-based teams. The league has grown significantly since its inception and attracts substantial viewership both domestically and internationally.
