Leading automotive distributor Master Group has partnered with China’s Chery Auto to launch a new range of super-hybrid vehicles in Pakistan. This venture marks a significant shift toward eco-friendly mobility, combining high fuel efficiency with powerful performance to cater to changing consumer preferences and national sustainability goals.
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The super-hybrid lineup features models that intelligently switch between electric and internal-combustion power—delivering approximately 50 km on full electric charge before engaging fuel engines for extended driving. With combined mileage estimates of 25–30 km per liter, these vehicles are designed to deliver strong performance with minimal environmental impact.
Local assembly operations will reduce import dependency and bring cost efficiencies through assembled kits and localized components. Master Group’s service centers across major cities will be equipped to handle hybrid-specific maintenance, including battery health diagnostics, regenerative braking servicing, and advanced power-train calibrations.
Executive leadership from Master Group highlighted the initiative as a forward-looking milestone: “By introducing super-hybrid technology, we are not only offering a sustainable mobility option but also investing in supporting infrastructure and skills development to serve Pakistan’s new-energy consumers,” they stated.
As part of its rollout, Master Group will initiate awareness campaigns, eco-driving education programs, and strategic financing plans—offering competitive loan rates and leases to make hybrid vehicles more accessible. These community outreach efforts will also include test drives and dealership showcases to highlight benefits like low fuel dependence, reduced emissions, and modern hybrid technology.
This launch dovetails with Pakistan’s evolving automotive market, where rising fuel prices and growing environmental consciousness are changing buyer preferences. Master Group’s strategic alliance with Chery positions it as a pioneer in hybrid technology offerings, creating a foundation for future hybrid and electric model introductions.
The debut is expected early next year, with bookings opening ahead of delivery. By driving hybrid adoption, Master Group and Chery are supporting national goals toward energy efficiency and cleaner transport—signaling a promising shift in the future of mobility in Pakistan.
