Saira Mirza has joined Zong 5G as Deputy Director Corporate Brand, Communications & Sustainability, bringing more than 16 years of experience across the telecom and financial services sectors.
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In her new role, she will lead initiatives related to corporate brand strategy, communications, sustainability and stakeholder engagement as Zong continues expanding its 5G footprint and digital services ecosystem across Pakistan.
Prior to joining Zong, Saira Mirza held leadership positions at organisations including HBL Microfinance Bank, FINCA Microfinance Bank, Telenor Pakistan and Warid Telecom, where she worked on integrated communications, brand transformation and sustainability initiatives.
Her appointment comes at a significant time for Zong, following the commercial launch of its 5G services in more than 16 cities and the company’s broader strategy to strengthen its position as a leading digital and technology services provider in Pakistan.
Zong has also been actively pursuing sustainability and climate-focused initiatives, including renewable energy adoption, afforestation drives and environmental partnerships, aligning with the expanded scope of the new role.
Industry observers view the appointment as part of Zong’s ongoing efforts to reinforce its corporate image, enhance stakeholder communication and integrate sustainability into its long-term business strategy amid increasing competition in Pakistan’s telecom and digital services market.
