After months of operating in stealth mode, Symmetry Group has officially unveiled AffairStudio.ai, a generative AI creative studio set to reshape how brands think, create, and connect. Designed at the intersection of soul and software, AffairStudio.ai delivers emotionally intelligent brand experiences across voice, video, design, and digital – powered by AI and shaped by human insight.
The studio has been co-founded by four dynamic forces from marketing, tech, and storytelling:
Mehek Zafar Sangi, a digital transformation and MarTech strategist, will lead brand and business strategy.
Sarah Moquim, a creative lead known for emotionally charged narratives, will drive storytelling and creative development.
Ali Kazmi, a systems-focused creative lead, will oversee scaled, intelligent delivery.
Mohammad Sajid, a tech futurist, will helm immersive, AI-driven platform development.
“AffairStudio.ai is not just about AI-generated content. It’s about intelligent storytelling with soul,” said Sarocsh Ahmed, CEO of Symmetry Group. “It reflects our ambition to lead the future of creativity, where technology empowers emotion and brands connect at scale.”
As a next-gen creative partner, the studio is designed to support brands in crafting fast, unforgettable, and emotionally resonant campaigns with precision and scale.
“This isn’t just a new studio – it’s a new creative model,” said Mehek Zafar. “We’re building strategic intelligence into the heart of the process, so brands don’t just move fast, they move smart.”
“We’re creating more than content,” added Sarah Moquim. “We’re building moments with mood, stories with soul, and work that whispers and roars in all the right ways.”
Ali Kazmi emphasized the studio’s commitment to creative integrity at scale: “Speed doesn’t have to sacrifice craft. We’re designing a studio where systems, scale, and storytelling co-exist – beautifully.”
Mohammad Sajid described AffairStudio.ai as a place where AI meets emotion: “This is where code becomes chemistry. We’re using AI not just to build interfaces, but to design intelligent, reactive, human-like brand experiences.”
With AffairStudio.ai, Symmetry Group positions itself at the frontier of AI-powered creativity, offering a powerful blend of strategic thinking, human emotion, and technological innovation for brands that want to lead the conversation – not follow it.
