In a landmark agreement for Pakistan’s sports broadcasting landscape, the Pakistan Cricket Board (PCB) has awarded the exclusive digital media rights for its entire domestic cricket season to TAPMAD, a leading digital streaming and entertainment platform. The multi-year partnership grants TAPMAD the sole authority to livestream, host, and distribute coverage of all major domestic tournaments, including the Quaid-e-Azam Trophy, Pakistan Cup, and National T20 Cup, across its digital platforms.
The deal represents a strategic shift by the PCB to directly engage with the growing audience of digital-first cricket fans, providing them with high-quality, accessible live coverage of domestic matches. For TAPMAD, securing these rights is a major content coup that significantly expands its sports portfolio and solidifies its position as a premier destination for premium live sports in Pakistan. The partnership aims to enhance the visibility of domestic cricketers, provide deeper fan engagement through interactive digital features, and create new commercial opportunities around the country’s cricket ecosystem.
TAPMAD is expected to leverage its technology to offer multi-camera live streams, expert commentary, in-depth match analysis, highlights, and exclusive behind-the-scenes content for all covered tournaments. The agreement covers all digital rights within Pakistan, ensuring that fans can follow their favorite domestic teams and emerging stars on smartphones, tablets, and connected TVs.
“This partnership with the PCB is a game-changer for TAPMAD and for cricket fans across Pakistan,” stated the CEO of TAPMAD. “Domestic cricket is the heartbeat of our national game, producing the stars of tomorrow. We are committed to bringing these tournaments to life with world-class digital production, making every match accessible and engaging for millions of fans who prefer to consume content on their devices. This is about celebrating our cricketing roots and future.”
The PCB Chairman emphasized that the collaboration aligns with the board’s vision to modernize the presentation of domestic cricket and maximize its reach among younger, tech-savvy audiences.
