Chery Master Pakistan has been awarded the “Best Rising Star Global Award” at the 2026 Chery Global Conference, held in April 2026 in China. The recognition marks a significant milestone in the brand’s global expansion and underscores Pakistan’s emergence as a key growth market within Chery’s international network.
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The award was announced during Chery’s International Business Summit, which brought together global leadership, partners, media, and stakeholders from over 130 countries to align on the company’s future roadmap and its vision of serving 10 million families worldwide by 2030.
| Award Detail | Information |
|---|---|
| Award | Best Rising Star Global Award |
| Event | 2026 Chery Global Conference / International Business Summit |
| Location | China |
| Recipient | Chery Master Pakistan |
| Significance | Recognizes Pakistan as a key growth market within Chery’s global network |
Pakistan Delegation at the Summit
Representing Pakistan at the summit was a combined delegation of Chery Master Pakistan leadership, dealer partners, and automotive opinion leaders, engaging directly with global teams on product, technology, and market alignment. The award reflects the rapid progress Chery has achieved in Pakistan, driven by strong market acceptance, growing consumer trust, and a focused strategy centred on practical, technology-led mobility solutions.
Largest Localized PHEV Portfolio in Pakistan
In Pakistan, Chery is introduced by Master Auto Engineering, part of the Master Group with over 60 years of industrial and automotive legacy and a strong presence across auto parts and vehicle manufacturing. Building on this foundation, Chery Master Pakistan has established one of the largest locally assembled (CKD) plug-in hybrid SUV portfolios in the market, including:
| Model | Positioning |
|---|---|
| Tiggo 9 PHEV | First premium plug-in hybrid E-SUV |
| Tiggo 8 PHEV | Country’s only 7-seater plug-in hybrid D-SUV |
| Tiggo 7 PHEV | Premium 5-seater C-segment SUV (launched April 2026) |
This lineup spans key SUV segments and reflects a deliberate strategy to make advanced hybrid technology accessible across different customer needs. The portfolio has received an overwhelming market response, reinforcing confidence in both the Chery brand and its partnership with Master Group, and validating the relevance of plug-in hybrid technology in Pakistan’s evolving mobility landscape.
Global Momentum and Strategic Alignment
This momentum is aligned with Chery’s broader global direction. At Auto China 2026, the company outlined its next phase of growth across electrification and intelligent mobility, supported by strong performance including:
- 642% growth in new energy vehicle sales
- Over 1.3 million exports
- Global cumulative user base exceeding 19 million, including more than 4 million family users
Super Hybrid Platform and Intelligent Mobility Ecosystem
At the core of Chery’s strategy is its Super Hybrid platform, designed to deliver electric efficiency with long-distance usability, making it particularly suited for markets like Pakistan where fuel costs are high and charging infrastructure is still developing.
Building on this foundation, Chery is expanding into a broader intelligent mobility ecosystem through its “Chery Life” concept, integrating space, safety, and advanced technology into a connected user experience. This includes capabilities such as:
- AI-driven interaction
- Advanced Parking (full-scenario automated parking)
- AI Agent systems with up to 90% multilingual recognition accuracy
- Ongoing advancements in battery technologies aimed at improving range confidence and safety
Future Product Pipeline
Chery’s forward product pipeline includes plans to introduce 13 new models over the next two years across gasoline, hybrid, and electric powertrains, spanning SUV, sedan, and pickup segments. At Auto China 2026, this was reflected through the unveiling of models such as:
| Model | Key Features |
|---|---|
| QQ BEV | Compact electric vehicle offering up to 410 km range |
| Tiggo V | Versatile concept combining SUV space, MPV practicality, and pickup utility |
| Tiggo 4 HEV | Expands hybrid portfolio into more accessible segments, signaling future relevance for markets such as Pakistan |
Safety Engineering Leadership
A key demonstration of Chery’s engineering capability was presented during the summit through the public three-vehicle composite crash validation of the TIGGO 9. Conducted under real-world high-risk conditions, the test simulated simultaneous front and rear impacts, where the vehicle maintained structural integrity, ensured proper deployment of safety systems, and preserved passenger survival space. This reflects Chery’s shift toward real-world, scenario-based safety engineering under its “Safety. For Family.” philosophy.
Leadership Perspective
Commenting on the recognition, Samir Malik, CEO of Chery Master Pakistan, stated:
“This award reflects how quickly Pakistan has become an important part of Chery’s global journey. Our approach has been to bring advanced technologies with clear, real-world value, ensuring they are both accessible and practical for customers. This is the foundation on which we will continue to grow.”
Future Outlook
As Chery advances toward its goal of serving 10 million families globally by 2030, the recognition of Chery Master Pakistan reflects the increasing role of markets like Pakistan in shaping how future mobility solutions are developed, localized, and adopted.
About Chery Master Pakistan
Chery Master Pakistan is the official partner of Chery Automobile in Pakistan, operated by Master Auto Engineering, part of the Master Group with over 60 years of industrial and automotive legacy. The company has established one of the largest locally assembled (CKD) plug-in hybrid SUV portfolios in the country, including the Tiggo 9 PHEV, Tiggo 8 PHEV, and the newly launched Tiggo 7 PHEV.
About Chery Automobile
Chery Automobile is a leading Chinese automotive manufacturer with a global presence in over 130 countries. With a cumulative user base exceeding 19 million, Chery is at the forefront of new energy vehicle technology, intelligent mobility, and safety engineering, committed to serving 10 million families worldwide by 2030.
