Synergy Advertising has achieved a landmark milestone for Pakistan’s advertising industry, becoming the first and only agency in the country to win the prestigious AFAA Brilliance Award for a second consecutive year. The recognition cements the agency’s position as a leading creative force at the regional level.
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The award was secured in the Food & Beverages category for the local Pakistani pizza brand, Cheezious, for their innovative “Cheezy Rider to the Rescue” campaign.
| Award Detail | Information |
|---|---|
| Award | AFAA Brilliance Award |
| Year | Second consecutive year (first and only Pakistani agency) |
| Category | Food & Beverages |
| Client | Cheezious (local Pakistani pizza brand) |
| Campaign | Cheezy Rider to the Rescue |
About the AFAA Brilliance Awards
Presented by the Asian Federation of Advertising Associations (AFAA) , the Brilliance Awards are judged by an international panel and honor campaigns that demonstrate both creative excellence and measurable business impact. Widely regarded as one of Asia’s most competitive industry accolades, the awards recognize work that delivers not just ideas, but tangible results.
Leadership Perspective
Commenting on the milestone, Ahmed Hussain Kapadia, Chairman and CEO of Synergy Group, stated:
“This achievement is deeply personal for us. When Synergy Group was founded nearly three decades ago, we had a clear vision of where we wanted to go. Today, standing as the only agency in Pakistan to win the AFAA Brilliance Award for two consecutive years is both a moment of pride and a reminder of that journey. This recognition belongs to our people, whose passion and commitment continue to push boundaries, and it reflects the growing strength of Pakistan’s creative industry on the regional stage.”
About Synergy Advertising
Synergy Advertising is a leading creative agency in Pakistan, part of the Synergy Group. With nearly three decades of experience, the agency has built a reputation for delivering impactful, award-winning campaigns that drive business results for its clients.
About the Asian Federation of Advertising Associations (AFAA)
The Asian Federation of Advertising Associations (AFAA) is the premier regional body representing the advertising industry across Asia. The AFAA Brilliance Awards are among the most competitive and respected advertising accolades in the region, celebrating creative excellence and measurable business impact.
