Jazz Business, in partnership with Mercantile, Apple’s official distributor in Pakistan, has launched the country’s first B2B iPhone buy-back initiative. This ground-breaking program enables businesses to trade in their older iPhones as part of a structured upgrade model, offering cost-effective access to the latest devices while promoting sustainability through organized device lifecycle management.
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Unveiled during a signing ceremony attended by Umar Malik (Head of Devices & Partnerships, Jazz Business) and Muhammad Zeeshan (Head of Marketing, Mercantile), the pilot program allows enterprises to benefit from discounted iPhone upgrades. Each device comes with a two-year warranty and full access to authorized Apple service centers via Mercantile Care in Lahore and Islamabad—ensuring support, authenticity, and peace of mind.
Umar Malik emphasized that the program is designed for enterprise mobility and digital transformation: “We’re delivering a cost-efficient, future-ready solution to help businesses manage device fleets sustainably.” Nauman Durrani, CEO of Mercantile, added, “This partnership brings the Apple ecosystem and guaranteed buy-back solutions to businesses in Pakistan.”
The initiative pioneers an enterprise-focused trade-in market for premium devices and positions Jazz Business and Mercantile as innovators in managed device solutions, aiming to enhance customer retention and support digital modernization across corporate Pakistan.
