Pace Pakistan Limited has announced a major step toward international diversification with its decision to expand into the United Arab Emirates (UAE). The company’s Board of Directors approved the purchase of a commercial plot in Dubai and the establishment of a wholly owned subsidiary to develop the project — a landmark move signaling Pace’s ambition to become a regional real estate player.
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“This expansion represents a new era for Pace Pakistan,” said a company spokesperson. “Dubai’s thriving property market and investor-friendly ecosystem provide the ideal foundation for our next phase of growth.” The initiative marks Pace’s first overseas venture after years of operating exclusively within Pakistan’s real estate landscape. With Dubai’s status as a global business hub, the project aims to attract both expatriate and regional investors looking for high-quality commercial developments.
Analysts have lauded the move as a forward-thinking response to Pakistan’s challenging property climate. By entering Dubai, Pace aims to unlock new revenue streams, diversify its portfolio, and enhance shareholder value. The board has granted CEO-level authorization to finalize legal, regulatory, and project-related formalities. “This isn’t just about expansion — it’s about evolution,” said the spokesperson. “We are positioning Pace as a brand that can compete regionally while bringing back innovation and expertise to Pakistan.”
The new venture aligns with the company’s long-term strategy of sustainable growth through geographic diversification, partnerships, and brand enhancement — signaling a confident new chapter in Pace’s journey.
