ROX, the next-generation lifestyle platform by Jazz, has entered into a strategic partnership with the Muay Thai Federation of Pakistan to host the 7th Edition of the National Muay Thai Championship in Lahore from October 24-26, 2025. “ROX is about more than supporting sports; it’s about creating experiences where young people find energy, connection and identity.
Read More: Fresh record for YANGWANG U9 Xtreme: now the fastest electric hypercar at the Nordschleife
Whether through combat sports like Muay Thai, football, or cultural expressions in arts and lifestyle, ROX gives youth the space to explore their passions, build communities and shape a culture of ambition and belonging,” said Kazim Mujtaba, President Consumer Division at Jazz.
Yousaf Rizvi, President of the Muay Thai Federation of Pakistan, added: “The support from ROX is a testament to the potential of public-private partnerships in advancing combat sports across Pakistan. Together, we have provided a platform where athletes showcased their talent, inspired the youth and took Muay Thai to new heights in the country.”
The national event brought together teams from all four provinces and leading departmental squads across Pakistan. Notably, this edition featured significant participation from women athletes, reflecting the sport’s growing inclusivity and reach. Matches were streamed live via Jazz’s Tamasha app, amplifying exposure and accessibility for audiences nationwide. ROX’s involvement aligns with its broader commitment to lifestyle, youth culture, and community engagement—leveraging digital platforms, live events and content ecosystems to spark energy, connection and belonging. For the Muay Thai Federation, the partnership helps elevate standards, improve visibility, and expand talent pipelines within Pakistan’s combat sports ecosystem.
The collaboration is a demonstration of how technology, sport and youth culture can fuse to drive empowerment, representation and national pride. Through this championship, ROX and the Federation aim to build momentum for a sustainable sporting ecosystem, elevate athlete recognition, and inspire a generation of competitive Pakistani talent.
