Fatima Fertilizer has expanded its flagship Sarsabz Tabeer initiative to include healthcare as a core pillar of rural women empowerment, launching a new health-focused intervention in partnership with Mukhtar A. Sheikh Memorial Welfare Hospital (MASH) and the Government of Punjab.
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The first Free Medical Camp under this initiative was held on June 26 at THQ Hospital Kehrorpaka, Lodhran. It catered to underserved rural communities, offering free consultations and medicines to 400 participants, including female farmers, children, and their families. A panel of medical specialists across gynecology, pediatrics, nephrology, family medicine, neurology, and ophthalmology provided essential care where access is typically limited.
The camp was attended by Multan Division Commissioner Amir Kareem Khan, Assistant Commissioner Ashraf Saleh Khan, and Babar Khan, Marketing Head at MASH. Representing Fatima Fertilizer was Noor Malik, Brand Manager, with 100 female farmers taking part—demonstrating the strong grassroots engagement and institutional support driving this effort forward.
“Sarsabz Tabeer is more than a program, it is a movement to uplift and enable the women who form the backbone of our agricultural economy, where female participation stands at a significant 67.9%,” said Rabel Sadozai, Director Marketing and Sales at Fatima Fertilizer. “By adding healthcare to our scope, we’re responding to a critical need because true empowerment is not possible without access to basic health services. This collaboration with MASH and the Government of Punjab marks an important milestone in delivering dignity, care, and opportunity to the women who grow Pakistan.”
With this new healthcare pillar, Sarsabz Tabeer now supports four key areas—Education, Skill Development, Financial Empowerment, and Health—to create holistic impact for rural women. Since its launch, the initiative has trained over 2,000 female farmers in 15+ cities through vocational training in food processing, aimed at boosting income, reducing post-harvest losses, and encouraging sustainable agribusinesses. A recent MoU with the Akhuwat Foundation has further enabled access to microfinance, mentoring, and entrepreneurial support for these women.
More medical camps are planned in the coming months, further solidifying Sarsabz Tabeer’s mission of long-term socio-economic transformation for Pakistan’s rural farming women.
